Jam- Life Beyond Toast

Test Kitchen Chronicles: Part Two

Flour Power: Why We Traded American All‑Purpose for Italian Flour Why We Started Questioning American Flour We’ve always taken pride in our clean‑ingredient approach, but after hearing rumblings about overly processed U.S. flours, we wondered: what’s really hiding in our white flour? It turns out that most American all‑purpose flours are chemically stripped, bleached, and “enriched” with additives and even sprayed with glyphosate before harvest to force uniform ripening. The result? A coarser, nutrient‑depleted flour that can pack a heavier gluten punch. Wheat 101: Red vs. White, U.S. vs. Europe Wheat itself is naturally rich in fiber, B‑vitamins, protein, and minerals but the U.S. processing pipeline often robs it of its goodness. Here’s what our flour experts walked us through: Wheat varieties Hard red wheat (common in U.S. All-Purpose Flour) clocks in at 11–13% protein. Fantastic for chewy breads but for cakes and muffins, too much gluten can make them tough. Soft white wheat (the backbone of European flours) sits around 8–9% protein, yielding a naturally tender crumb. Milling & chemicals Glyphosate use: Many U.S. farms apply glyphosate to wheat fields pre‑harvest to even out moisture, leaving tiny residues on the grain that remain through milling. Bleaching & enrichment: After stripping out the bran and germ, U.S. mills bleach the endosperm with benzoyl peroxide (or chlorine dioxide) and then “enrich” it by adding back synthetic vitamins. European mills skip the bleach and use air‑flow aging that does the whitening over weeks, and leave most of the grain’s minerals intact. Gluten content, explained What is gluten? It’s the network of two proteins (gliadin and glutenin) that develop when flour is hydrated and kneaded, trapping gas bubbles so dough can rise. When flour is processed to pack in extra gluten, it can irritate sensitive stomachs and lead to uncomfortable digestive upset. For someone with celiac disease, even tiny traces of gluten can trigger severe symptoms. U.S. all‑purpose typically measures 11–13% protein (and thus gluten). That high percentage builds a very strong, elastic network perfect for chewy breads and pizza crusts, but in cakes and muffins it can over‑develop, leading to toughness or a “rubbery” texture. This is why we always hand-mixed our batches, especially in cookies. Italian flour clocks in around 8–10% protein, delivering just enough gluten for structure without overwhelming delicate batters. Less gluten means lighter crumb, more tender bakes, and often, fewer digestive complaints for those sensitive to heavy gluten loads. Why more gluten in U.S. flour? American milling favors hard red wheats (easier to grow in the U.S.) high in protein to meet broad baking needs. In contrast, many European flours blend soft white wheats and slower milling to target specific uses (like baking flour and bread flour). By understanding these wheat varieties, milling methods, and gluten levels, we saw why European baking traditions yield lighter, more nutrient‑rich results. The Italian Flour Difference After diving deep into research, we sourced an Italian-family mill (real flour experts since 1923!) to bring home their finest flour: Ultra‑fine grind: Silky‑smooth texture that absorbs liquids evenly for perfect rise. Naturally white: No bleaching just pure endosperm that retains natural minerals. Balanced gluten: Gentle enough for tender bakes, yet strong enough for structure and easier to digest. Test Kitchen Results Putting Italian Flour through our paces: Cookies: Crisper edges meet a tender center. No extra chemicals needed! Carrot Cake Muffins: Noticeably lighter, yet still moist and satisfying. Gentler on tummies: Even friends who once avoided wheat are happily snacking on our new batches. (Full disclosure: I’ve battled my own digestive quirks—and surprise!—I can now enjoy these Italian‑flour recipes without discomfort.) What’s Next: Expanding Better‑For‑You Baking We’re thrilled to announce that Italian flour is now our go-to for every traditional recipe (from muffins and cookies to cakes) bringing that silky texture and perfect structure to every recipe.Don’t worry, our gluten-free line isn’t going anywhere. We’ll continue using the same carefully sourced, ingredient-first formulas you trust so those with extra-sensitive needs can still enjoy Love Less Sugar treats. No compromises required. Whether you follow a gluten‑free lifestyle or simply love cleaner ingredients, you can count on Love Less Sugar to deliver better‑for‑you treats that never compromise on taste. FAQs About Italian Flour Why did you switch to Italian flour? Italian flour is finely milled, easier to digest, and produces lighter, more tender baked goods. Is Italian flour gluten-free? No, it still contains gluten. But its softer wheat makes it gentler for many people compared to standard American flour. Do you still offer gluten-free options? Yes. We bake gluten-free treats using separate tools and careful prep to reduce cross-contact. Curious how Italian flour makes a difference? Try our Baked Goods, baked with finely milled flour for lighter, more tender results.

Jam Session

How Strict Standards and Pure Ingredients Made Our Signature Spread When we set out to craft the perfect jam, we knew “good enough” wasn’t going to cut it. That meant following the National Center for Home Food Preservation guidelines to the letter by sterilizing jars, using precise water‑bath times, and ensuring pH safety in every batch. These rigorous standards guarantee that every spoonful is not only delicious, but shelf‑stable and safe. From Vine to Jar: Sourcing Our Fruit Rather than loading our shelves with off‑season berries, we source our fruit with an Oregon‑based, family‑run cooperative that’s been farming organically since the early 1970s in the foothills of Mount Hood. Their fields yield the perfect balance of sun‑ripened sweetness and bright acidity, so our jam needs no extra chemical flavor boosters or dyes. Made in the USA, from Jar to Label We source every canning jar right here in the States, supporting domestic manufacturers and cutting down on shipping. It’s one more way we keep our carbon footprint light and our quality unwavering. Sweetened with Agave (and Honesty) Traditional jam recipes call for cups and cups of sugar, but we sweeten with organic agave, using less than half the amount you’d find in typical preserves. That means you get all the fruity goodness, with a gentler sweetness that lets the real flavor shine through. The Power of Fewer Ingredients Here’s our not‑so‑secret secret: our jam has the fewest ingredients you’ll find anywhere. We blend: Organic fruit Organic agave syrup Citrus pectin (vegan, gluten‑free, GMO‑free) A squeeze of organic lemon juice (in some recipes) …and that’s it. No artificial colors, no hidden stabilizers, no preservatives. Even our pectin (while not certified organic) is derived from the dried peel of citrus fruits and chosen for its purity and performance. Shelf Stability & Freshness Because we follow home‑canning best practices, our unopened jars stay safe and shelf‑stable for up to a year. Once opened, you’ll want to refrigerate your jar to lock in that fresh‑picked flavor, and it’ll last about six weeks (or even longer, depending on your fridge). In our experience, most people finish it long before it has a chance to spoil! Why It Matters to You Clean eating: Fewer ingredients means less guessing and more trust. Better flavor: Pure fruit notes aren’t masked by piles of refined sugars. Safer shelf life: Home‑canning best practices lock in freshness for up to a year unopened, and optimal taste for weeks once opened. Whether you’re spreading it on toast, stirring it into yogurt, or gifting a jar to a friend, you can taste the difference that care, transparency, and top‑tier sourcing make. FAQs About our Jams & Jellies How can I use jams and jellies beyond toast? Jams and jellies can add sweet or savory notes to many dishes. Spread them on crackers, pair with cheese, glaze meats, swirl into yogurt, or use as a dessert topping. Why do you make small-batch jams and jellies? We keep our jams and jellies small-batch to protect the flavor and texture of the fruit. Oversized batches require longer cooking times, which can cause flavor loss, darker color, and even tough or rubbery texture in jellies. Small batches let us preserve the fresh, bright taste of the fruit while keeping the texture delicate and spreadable. What makes Love Less Sugar jams different? Our jams are made with organic fruit and sweetened only with agave, never refined sugar. This keeps the fruit flavor forward, balanced, and less sweet than conventional jams. Inspired to mix and match? Stock up on our Jams & Jellies and Hot Jams to create your own perfect pairings.

Test Kitchen Chronicles: Part One

Our journey began with a simple carrot‑and‑spice muffin experiment that turned into a no‑sugar baking obsession, sparking the creation of Love Less Sugar when my best friend had a sample of our muffin, bought our domain, and designed our logo overnight. After countless test‑kitchen trials, we perfected a naturally sweetened carrot cake muffin crowned with a silky agave‑vanilla frosting swirl. Today, our mother‑daughter brand brings small‑batch, clean‑ingredient treats (from muffins to jams) to health‑minded food lovers at farmers’ markets and online.

Jam- Life Beyond Toast

Creative Ways to Use Jam and Jelly All Day

Breakfast Ideas with Jam

Lunch with a Twist

Dinner Recipes Using Jam & Jelly

Baking & Dessert Inspiration

Entertaining with Jam

Final Thought

FAQs About Using Jam

Ready to go beyond toast?

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